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Year: 2023

How AI Text Summarization Saved Us From Wading Through a 32-Page Call Transcript

February 17, 2025September 25, 2023 by Andrew Kita

TPM recently experimented with the capabilities of Parrot AI and discovered the AI text summarization tool boosts marketing efficiency in more ways than one.

Categories AI Marketing, Blog

Don’t Pick Just Any B2B Partner Marketing Agency (Here’s How to Choose the Right One)

February 17, 2025September 18, 2023 by Dean Ara

A good partner marketing agency can help you overcome challenges and avoid pitfalls that can otherwise derail your campaign.

Categories Blog, Partner Marketing Tags choosing an agency, partner marketing agency

Infographic: Use of AI in Marketing

February 17, 2025September 14, 2023 by Jessica Reid

Explore the transformative role of AI in marketing through our comprehensive infographic. Discover AI tools, common uses, chatbots in B2B, and more.

Categories Robot

Infographic: What AI Really Means to Marketing Teams

September 14, 2023 by Irene Schouwenaar

The future of AI in marketing is unfolding rapidly. How are marketing teams using the technology — and how do they feel about its development?

Categories Human

How to Measure ROI of Partner Marketing

February 17, 2025September 11, 2023 by Dean Ara

The ROI of channel partner marketing programs can’t be measured in the same way as other campaigns. Learn how to measure and improve your program.

Categories Blog, Partner Marketing Tags marketing roi

The Benefits of Working Remotely: Why Remote Rocks for Our Team and Our Clients

February 17, 2025August 31, 2023 by Irene Schouwenaar

Everybody knows remote work is good for staff. But you might not have realized how hiring an agency that works remotely is good for your business.

Categories Blog, Marketing Strategies Tags benefits of working remotely, remote work

What Impact Does AI Have on Sustainable Marketing Goals?

February 17, 2025August 29, 2023 by Irene Schouwenaar

Discover the future of sustainable marketing with AI. Explore the positive impact and challenges of AI integration in marketing strategies.

Categories Human

What Impact Does AI Have on Sustainable Marketing Goals?

November 22, 2023August 29, 2023 by Irene Schouwenaar

Discover the future of sustainable marketing with AI. Explore the positive impact and challenges of AI integration in marketing strategies.

Categories Robot

How TPM Helped A Digital Startup Increase Organic Traffic by 111% in Just 4 Months

June 7, 2024August 21, 2023 by Irene Schouwenaar

This is the story of how TPM helped a scrappy SaaS with a revolutionary idea climb to the top of Google search rankings to get the attention it deserved.

Categories Human

How to Work Remotely: Best Practices Based on the Experiences of a Global Team

February 17, 2025August 21, 2023 by Irene Schouwenaar

The TPM team is spread across multiple countries and time zones — here are a few lessons we’ve learned on how to work remotely.

Categories Blog, Marketing Strategies Tags business lessons, remote work
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TPM Mission
At TPM, we speak the language of the technology buyer. We live and breathe tech to help Cloud, IoT, and SaaS companies reach new audiences with messaging that ensures they stand out in a crowded marketplace.
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On the Blog
Know Your Market (With or Without a Market Research Agency)
May 5, 2025
AI and Sustainable Marketing: The Perfect Match or Complete Opposites?
March 3, 2025
AI Marketing Problems: 7 Big Assumptions That Can Lead You Astray
February 17, 2025
7 Reasons You Need a Killer B2B Video Marketing Strategy (and How to Build One)
February 3, 2025
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