Know Your Market (With or Without a Market Research Agency)
This simple market research process will ensure all your company’s marketing and sales efforts effectively target and engage the buyers you want to reach.
Andrew Kita
Are You Missing Out on the Benefits of Multi-Channel Marketing?
The benefits of multi-channel marketing are often overlooked in the B2B world. But skipping this strategy could be costing you — here’s what you need to know.
The Value of Micro-Moments: Being There When Buyers Want To Connect
Today’s buyers want immediate answers. A micro-moments marketing strategy ensures you’re there to meet customers, where and when they look for answers.
How to Use AI in Marketing: Where It Helps (and Where It Hurts)
AI can turbo-charge your marketing efforts, but only if you use it right. Our real-world experiments have given us deep insight into how to use AI in marketing.
Why AI Voice Search Technology Means More In B2B Than You Think
AI voice search hasn’t turned B2B marketing on its head — yet. But ignoring the technology could be a dangerous mistake for B2B marketers. See why.
AI in Sales Enablement: How to Put The Pedal to the Metal And Close More Deals
AI sales enablement tools can make your life easier (and keep you competitive). Discover all the benefits of AI in sales enablement and how to get started.
What Is Sales Enablement Content? (Examples And Best Practices Inside!)
Content isn’t just about marketing and attracting top-of-the-funnel leads. Is your sales enablement content strategy helping you close — or letting you down?
6 Affordable Ways to Use AI for Lead Generation
AI tools can’t run your demand-gen campaigns solo, but they can reduce your workload. Here are 6 affordable ways marketers can use AI for lead generation.
2024 Marketing Predictions: How We’re Getting Ready for the New Year
It might look like 2024 is shaping up to be a repeat of this year, but a lot will change. Check out these 2024 marketing predictions from our team to see how.
How AI Text Summarization Saved Us From Wading Through a 32-Page Call Transcript
TPM recently experimented with the capabilities of Parrot AI and discovered the AI text summarization tool boosts marketing efficiency in more ways than one.
