Calculating Marketing Budgets for Technology Service Providers
In this post, we give a overview of 3 key steps identified by Gartner to help technology service provider defining their marketing budget.
3 B2B Partner Marketing Strategies That Work
It might be time to refresh your existing B2B partner marketing initiatives. In this post, we will talk about 3 strategies that you should try.
Company Values: What You Need to Know About Effective Marketing
Want success? Inspire consumers and drive business by defining your company values and communicating the why of your organization to your customers.
How to Improve Your Reach with New Marketing Technology in 2020
In this post, we’ll examine some of the latest marketing tech trends and compare the pros and cons of each. Let’s get started.
Reinvigorate your B2B Buyer Journey for the Informed Digital-First Buyer
In this post, we talk about how to build a B2B Buyer Journey and deliver the right message, to the right person, at the perfect moment of their journey.
Why You Need to Adopt the Modern Marketing Funnel
Traditional marketing strategies don’t cut it anymore. If you really want to keep your audience engaged, you’ll need a more modern marketing funnel.
How Disruptive B2B Marketing Can Save You
If you are still working with outdated marketing practices such as that, it’s time to learn how disruptive b2b marketing can help.
TPM’s Take: January 2018
Hey there! We hope you’re having a great start to the year. In this month’s TPM Take, we’ll look at the different ways in which you can optimize your marketing strategy for success in 2018. Our first take focuses on a new B2B influencer marketing model for reaching the right decision makers in your industry.…
Stats. Stats. Stats. 45 Marketing Statistics to Help You Prepare for 2018
What’s up in the world of marketing these days? What’s working? What’s not? How do I know what’s going to work for my business? There are a lot of questions to be answered and a lot of options to be considered, but before you panic, hear us out. Marketing statistics provide clues to guide you…
TPM’s Take: October 2017
Hey there! The internet is a busy, busy place, and you have no option but to be involved in this sometimes hectic environment. What if I told you your business can not just survive, but thrive, in this environment and that it doesn’t have to drive you crazy in the process. From being prepared for…