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Irene Schouwenaar

6 B2B Marketing Trends Your Business Can’t Afford to Ignore

February 17, 2025July 21, 2023 by Irene Schouwenaar

Dive deep into 6 key B2B marketing trends organizations are dealing with in 2023 and what experts — including TPM — are saying about them.

Categories Human

Can AI Marketing Tools Boost Your Design Game?

February 17, 2025July 20, 2023 by Irene Schouwenaar

There’s a lot of discussion about AI marketing tools for content creation — but little about design. Will AI replace graphic designers in marketing?

Categories AI Marketing, Blog

How (and Why) to Embrace Purpose-Driven B2B Marketing

February 17, 2025June 14, 2023 by Irene Schouwenaar

Purpose-driven marketing is developing relationships with consumers through campaigns centered on a social cause. Read how this also applies in the B2B space.

Categories Blog, Marketing Strategies Tags b2b marketing, purpose driven marketing

What is B2B Partner Marketing (and Is It Really Right for Your Business)?

February 17, 2025May 31, 2023 by Irene Schouwenaar

What is B2B partner marketing? Explore the different types of partner marketing, how they work, and how your organization can benefit.

Categories Blog, Partner Marketing Tags b2b marketing, channel marketing

What You Need to Know to Ensure Accessibility in Digital Marketing Campaigns

February 17, 2025May 15, 2023 by Irene Schouwenaar

If you’re not prioritizing accessibility in digital marketing campaigns, your message isn’t reaching everyone it could. Learn how to address this issue.

Categories Accessible Marketing, Blog, Digital Marketing Tags accessibility in marketing, digital accessibility, inclusive marketing, marketing guidelines, wcag

Business as Usual Isn’t Accessible: Why Accessibility in Marketing Matters

February 17, 2025May 8, 2023 by Irene Schouwenaar

The corporate world has made significant progress toward accessibility for everyone. But what about accessibility in marketing?

Categories Accessible Marketing, Blog Tags accessibility in marketing, digital accessibility, wcag

Can Google Detect AI Content (and What Does It Mean if the Answer is Yes)?

February 17, 2025May 1, 2023 by Irene Schouwenaar

Can Google detect AI content? Will it penalize your blog posts if they’re written by robots? Let’s dig into the SEO implications of using AI-generated content.

Categories AI Marketing, Blog, SEO Tags ai, artificial intelligence, content bots, google and ai

Will AI Replace Copywriters? 9 Things You Need to Know About AI Content Marketing

February 17, 2025April 7, 2023 by Irene Schouwenaar

Explore AI in content marketing: Can AI replace copywriters? Uncover the pros and cons of AI-generated marketing content and its impact on your brand.

Categories AI Marketing, Blog Tags ai, ai content, artificial intelligence
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At TPM, we speak the language of the technology buyer. We live and breathe tech to help Cloud, IoT, and SaaS companies reach new audiences with messaging that ensures they stand out in a crowded marketplace.
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On the Blog
Know Your Market (With or Without a Market Research Agency)
May 5, 2025
AI and Sustainable Marketing: The Perfect Match or Complete Opposites?
March 3, 2025
AI Marketing Problems: 7 Big Assumptions That Can Lead You Astray
February 17, 2025
7 Reasons You Need a Killer B2B Video Marketing Strategy (and How to Build One)
February 3, 2025
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