3 B2B Partner Marketing Campaigns That Hit The Mark

In our last post, we dove into several ways to create co-branded B2B partner marketing content. This week, we’re giving you some inspiration by way of real-life campaign examples to help launch your own B2B partner marketing campaign.

(After all, who doesn’t like a little inspiration from time-to-time).

The examples below come from several projects we helped our clients deliver in the eCommerce space. While vastly different, each example demonstrates the power that well planned and executed B2B partner marketing campaigns can have in reaching new audiences and boosting the bottom line. Let’s dive in.

Three Examples of B2B Partner Marketing Campaigns

Example One: Adobe | Magento’s The Mystery of Who Killed Mr. Profits

The Mystery of Who Killed Mr. Profits campaign was launched to help retailers identify common profit killers and gain best practices for maximizing their conversions.

The typical eCommerce merchant spends a great deal of time investigating ways to maximize revenue and profits. Adobe | Magento has a partner network that’s ideally suited to help merchants solve these challenges. They needed a B2B partner marketing campaign to help share partners’ expertise in a succinct and entertaining way.

What We Did

Working with Adobe | Magento and 16 of their ecosystem partners, TPM built a creative campaign to highlight the most common eCommerce profit killers and deliver actionable tips to help merchants avoid them.

Inspired by the iconic game Clue, TPM conceived a murder mystery campaign that centered around the death of Mr. Profits. The lead investigator, Detective Adobe | Magento, walks readers through a series of suspects and clues to Mr. Profits’ murder, and offers expert advice from partners to help readers avoid profit-killing activity on their own sites.