How to Use AI in Marketing: Where It Helps (and Where It Hurts)
AI can turbo-charge your marketing efforts, but only if you use it right. Our real-world experiments have given us deep insight into how to use AI in marketing.
AI Marketing
Why AI Voice Search Technology Means More In B2B Than You Think
AI voice search hasn’t turned B2B marketing on its head — yet. But ignoring the technology could be a dangerous mistake for B2B marketers. See why.
AI in Sales Enablement: How to Put The Pedal to the Metal And Close More Deals
AI sales enablement tools can make your life easier (and keep you competitive). Discover all the benefits of AI in sales enablement and how to get started.
6 Affordable Ways to Use AI for Lead Generation
AI tools can’t run your demand-gen campaigns solo, but they can reduce your workload. Here are 6 affordable ways marketers can use AI for lead generation.
Can You Use AI to Write Blogs? It’s Not As Easy As You Think
See the intricacies of using AI for blog copywriting. Dive into a compelling experiment revealing AI’s strengths, limitations, and insights for content creation.
Pros and Cons of AI in Marketing: What 6 Months of Testing Have Taught Us
TPM has spent the last 6 months exploring the pros and cons of AI in marketing. Here are a few of the things we’ve learned so far.
How to Ensure Your Organization is AI-Ready (It’s Not Just About the Tools)
AI is changing the business world, whether we’re ready or not. Here’s how you can get AI-ready — even when you don’t know what’s coming next.
Can AI Content Writers Really Do It All? (Our Experiments Say No)
Discover the AI content writers’ capabilities vs. human creativity. Insights from experiments on AI marketing tools and their potential impact on copywriting.
How AI Text Summarization Saved Us From Wading Through a 32-Page Call Transcript
TPM recently experimented with the capabilities of Parrot AI and discovered the AI text summarization tool boosts marketing efficiency in more ways than one.
Can AI Marketing Tools Boost Your Design Game?
There’s a lot of discussion about AI marketing tools for content creation — but little about design. Will AI replace graphic designers in marketing?
