Can AI Content Writers Really Do It All? (Our Experiments Say No)
Discover the AI content writers’ capabilities vs. human creativity. Insights from experiments on AI marketing tools and their potential impact on copywriting.
Blog
How AI Text Summarization Saved Us From Wading Through a 32-Page Call Transcript
TPM recently experimented with the capabilities of Parrot AI and discovered the AI text summarization tool boosts marketing efficiency in more ways than one.
Don’t Pick Just Any B2B Partner Marketing Agency (Here’s How to Choose the Right One)
A good partner marketing agency can help you overcome challenges and avoid pitfalls that can otherwise derail your campaign.
How to Measure ROI of Partner Marketing
The ROI of channel partner marketing programs can’t be measured in the same way as other campaigns. Learn how to measure and improve your program.
The Benefits of Working Remotely: Why Remote Rocks for Our Team and Our Clients
Everybody knows remote work is good for staff. But you might not have realized how hiring an agency that works remotely is good for your business.
How to Work Remotely: Best Practices Based on the Experiences of a Global Team
The TPM team is spread across multiple countries and time zones — here are a few lessons we’ve learned on how to work remotely.
3 Steps to Creating Effective Co-Branded Content
Co-branded partner content takes partner marketing to the next level. Follow these guidelines to build co-branded assets that deliver results.
3 Ways to Ensure Your B2B Channel Marketing Strategy Delivers Results
A B2B channel marketing strategy can reduce costs and boost profits, but only if done right. Optimize your approach with these three steps.
Why Your Channel Partner Program is Broken (and How to Fix It)
Is your channel partner program failing to deliver results? These six common mistakes might be why. Learn to build a partner program that works.
Lead Scoring Best Practices: Everything You Need to Know
Are you leveraging lead scoring best practices to improve marketing and sales teams’ efficiency and improve the buyer journey? Can you afford not to?
