How to Calculate Your B2B Marketing Budget (and Justify It to Your Boss)
Budgeting is a necessary evil for marketing teams of all sizes. Let’s examine how to set, spend, and justify your B2B marketing budget.
Blog
Can Google Detect AI Content (and What Does It Mean if the Answer is Yes)?
Can Google detect AI content? Will it penalize your blog posts if they’re written by robots? Let’s dig into the SEO implications of using AI-generated content.
Will AI Replace Copywriters? 9 Things You Need to Know About AI Content Marketing
Explore AI in content marketing: Can AI replace copywriters? Uncover the pros and cons of AI-generated marketing content and its impact on your brand.
What is GA4 and Why Does it Matter to Your Business?
Universal Analytics will no longer process new data beginning July 1, 2023. Here is what businesses should know about GA4 for a seamless transition.
4 Best Practices to Harness the Power of B2B Email Marketing
Email marketing is still one of the most powerful tools in your arsenal. Follow these guidelines to get the most bang for your B2B email marketing buck.
How to Create a Buyer Persona that Will Always Work for You
In this post, we’ll go over a quick refresher of what buyer personas are and why they matter before diving into how to create a buyer persona and, just as importantly, update one.
Including Partners in Sales Enablement Strategies
Effective partner enablement is the key to successful and mutually beneficial relationships. Build these 4 pillars for a partnership in sales enablement.
5 Key Elements for a Successful Sales Enablement Strategy
Let’s explore some best practices that will help you build your own sales enablement strategy.
The Digital Transformation of Telemedicine and How Marketing Can Help
Learn about how marketing teams can help with the digital transformation of your telemedicine business.
5 Things You Need to Know When Communicating with Clients
The cost of making client communication mistakes can be huge. Here are some best practices when it comes to communicating with clients.
