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Content Marketing

7 Reasons You Need a Killer B2B Video Marketing Strategy (and How to Build One)

February 17, 2025February 3, 2025 by Dean Ara

Video campaigns aren’t just for B2C business — discover why you need a B2B video marketing strategy and how to build one that delivers results.

Categories Blog, Content Marketing, Digital Marketing, Marketing Strategies Tags b2b video marketing, video marketing

Should Your Brand Take a Stand? How to Mix Politics and Marketing

February 17, 2025August 5, 2024 by Irene Schouwenaar

What does the current state of political upheaval mean for your marketing efforts? Discover the right (and wrong) ways to combine politics and marketing.

Categories Blog, Content Marketing, Marketing Strategies Tags buyer persona, politics and marketing

Leads and Revenue Down? Don’t Forget These Key Content Marketing Metrics.

February 17, 2025January 15, 2024 by Dean Ara

Lead generation will be vital in 2024 as budgets tighten and sales dip. But is your content pulling its weight? Don’t forget these key content marketing metrics.

Categories Blog, Content Marketing

3 Steps to Creating Effective Co-Branded Content

February 17, 2025August 7, 2023 by Makiko Ara

Co-branded partner content takes partner marketing to the next level. Follow these guidelines to build co-branded assets that deliver results.

Categories Blog, Content Marketing, Partner Marketing Tags co-brand, content

How to Republish Old Blog Posts and Get More Traffic

February 17, 2025May 21, 2020 by Dean Ara

Looking for easy and low-budget marketing strategies? Try refresh and republish old blog posts today.

Categories Blog, Content Marketing Tags blog, content

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At TPM, we speak the language of the technology buyer. We live and breathe tech to help Cloud, IoT, and SaaS companies reach new audiences with messaging that ensures they stand out in a crowded marketplace.
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On the Blog
Know Your Market (With or Without a Market Research Agency)
May 5, 2025
AI and Sustainable Marketing: The Perfect Match or Complete Opposites?
March 3, 2025
AI Marketing Problems: 7 Big Assumptions That Can Lead You Astray
February 17, 2025
7 Reasons You Need a Killer B2B Video Marketing Strategy (and How to Build One)
February 3, 2025
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