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SEO Handbook

The SEO Guide for B2B Organizations to Target Higher Quality Leads

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  • Chapter 1
  • Chaptet 2
  • Chapter 3
  • Chapter 4
  • Chapter 5
  • Chapter 6
SEO Guide for B2B Organizations
What is SEO

Chapter 1: What is SEO in Digital Marketing?

  • Does It Work?
  • What is Google Looking For?
  • Cracking Google’s Code
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Technical SEO

Chapter 2: Technical SEO

  • Crawlability and Indexing
  • Link Structure and Architecture
  • Webpage Loading Speed
  • Mobile Accessibility
  • Dead Links
  • Duplicate and Updated Content
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Keyword Research

Chapter 3: Keyword Research

  • What’s in a Keyword?
  • Selecting the Right Keywords
  • Using Keywords
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On Page SEO

Chapter 4: On Page SEO

  • Title and Headers
  • Readability
  • Word Count
  • Linking
  • Anchor Text & Tooltip Tags
  • Social Media and Blogging
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Off Page SEO

Chapter 5: Off Page SEO

  • Social Media Citations
  • Local Citations
  • Link-Building
  • NoFollow, DoFollow, and Auditing Backlinks
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SEO Trends

Chapter 6: Current SEO Trends

  • Keyword Density
  • Google YMYL
  • Google EAT
  • Mobile-First Indexing
  • Core Web Vitals
  • Video SEO
  • Google Continuous Scroll *NEW*
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TPM Mission
At TPM, we speak the language of the technology buyer. We live and breathe tech to help Cloud, IoT, and SaaS companies reach new audiences with messaging that ensures they stand out in a crowded marketplace.
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On the Blog
Know Your Market (With or Without a Market Research Agency)
May 5, 2025
AI and Sustainable Marketing: The Perfect Match or Complete Opposites?
March 3, 2025
AI Marketing Problems: 7 Big Assumptions That Can Lead You Astray
February 17, 2025
7 Reasons You Need a Killer B2B Video Marketing Strategy (and How to Build One)
February 3, 2025
Get In Touch
We’d love to chat and if we can’t help you, we can certainly introduce you to somebody who can.

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Suite 250 #1011
997 Seymour St.
Vancouver, BC, Canada
V6B 3M1

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