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automation

B2B Marketing Metrics and Analytics

February 17, 2025January 12, 2021 by Dean Ara

Kushal talks about embedding B2B marketing metrics in marketing plans to track conversions and prove the marketing attribution for every dollar of revenue.

Categories Blog, Google Analytics Tags analytics, automation, crm, google, metrics

How to Improve Your Reach with New Marketing Technology in 2020

February 17, 2025February 5, 2020 by Dean Ara

In this post, we’ll examine some of the latest marketing tech trends and compare the pros and cons of each. Let’s get started.

Categories Blog, Digital Marketing Tags automation, data, technology

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At TPM, we speak the language of the technology buyer. We live and breathe tech to help Cloud, IoT, and SaaS companies reach new audiences with messaging that ensures they stand out in a crowded marketplace.
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On the Blog
Know Your Market (With or Without a Market Research Agency)
May 5, 2025
AI and Sustainable Marketing: The Perfect Match or Complete Opposites?
March 3, 2025
AI Marketing Problems: 7 Big Assumptions That Can Lead You Astray
February 17, 2025
7 Reasons You Need a Killer B2B Video Marketing Strategy (and How to Build One)
February 3, 2025
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