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What is GA4 and Why Does it Matter to Your Business?

August 25, 2023January 11, 2023 by Andrew Kita

Universal Analytics will no longer process new data beginning July 1, 2023. Here is what businesses should know about GA4 for a seamless transition.

Categories Blog, Google Analytics, SEO Tags ga4, google, universal analytics

Google Analytics Marketing Metrics for Marketers: Change Measurement and Other Insights

August 25, 2023March 11, 2021 by Dean Ara

In this final Google Analytics Marketing Metrics post, Kushnal will explain the concept of change measurement.

Categories Blog, Google Analytics Tags analytics, google

B2B Marketing Metrics and Analytics

August 25, 2023January 12, 2021 by Dean Ara

Kushal talks about embedding B2B marketing metrics in marketing plans to track conversions and prove the marketing attribution for every dollar of revenue.

Categories Blog, Google Analytics Tags analytics, automation, crm, google, metrics

Google Analytics for Marketers: A/B Testing and Google Ads

August 25, 2023December 21, 2020 by Dean Ara

Kushal dives a little deeper into Google Analytics for marketers, including: how to create custom dimensions and performing A/B testing.

Categories Blog, Google Analytics Tags a/b testing, advertising, analytics, google, tracking

Google Analytics for Beginners: The Basics for Marketers

August 25, 2023December 3, 2020 by Dean Ara

Kushal explains Google Analytics for beginners, including: the information it collects, how it collects it, and how the reports are viewed.

Categories Blog, Google Analytics Tags a/b testing, analytics, google

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On the Blog
Total Product Marketing Unveils Innovative AI Tech Stack to Empower B2B Businesses
September 28, 2023
How AI Text Summarization Saved Us From Wading Through a 32-Page Call Transcript
September 25, 2023
4 Key Attributes of a B2B Partner Marketing Agency
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September 14, 2023
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