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Irene Schouwenaar

Can AI Content Writers Really Do It All? (Our Experiments Say No)

February 17, 2025October 2, 2023 by Irene Schouwenaar

Discover the AI content writers’ capabilities vs. human creativity. Insights from experiments on AI marketing tools and their potential impact on copywriting.

Categories AI Marketing, Blog

Infographic: What AI Really Means to Marketing Teams

September 14, 2023 by Irene Schouwenaar

The future of AI in marketing is unfolding rapidly. How are marketing teams using the technology — and how do they feel about its development?

Categories Human

The Benefits of Working Remotely: Why Remote Rocks for Our Team and Our Clients

February 17, 2025August 31, 2023 by Irene Schouwenaar

Everybody knows remote work is good for staff. But you might not have realized how hiring an agency that works remotely is good for your business.

Categories Blog, Marketing Strategies Tags benefits of working remotely, remote work

What Impact Does AI Have on Sustainable Marketing Goals?

February 17, 2025August 29, 2023 by Irene Schouwenaar

Discover the future of sustainable marketing with AI. Explore the positive impact and challenges of AI integration in marketing strategies.

Categories Human

What Impact Does AI Have on Sustainable Marketing Goals?

November 22, 2023August 29, 2023 by Irene Schouwenaar

Discover the future of sustainable marketing with AI. Explore the positive impact and challenges of AI integration in marketing strategies.

Categories Robot

How TPM Helped A Digital Startup Increase Organic Traffic by 111% in Just 4 Months

June 7, 2024August 21, 2023 by Irene Schouwenaar

This is the story of how TPM helped a scrappy SaaS with a revolutionary idea climb to the top of Google search rankings to get the attention it deserved.

Categories Human

How to Work Remotely: Best Practices Based on the Experiences of a Global Team

February 17, 2025August 21, 2023 by Irene Schouwenaar

The TPM team is spread across multiple countries and time zones — here are a few lessons we’ve learned on how to work remotely.

Categories Blog, Marketing Strategies Tags business lessons, remote work

Does SEO Matter Anymore? When Google Keeps Changing the Rules?

February 17, 2025August 14, 2023 by Irene Schouwenaar

Does SEO still matter in this ever-evolving digital world? Or can we finally sit back and write whatever flows? Read to find out the current value of SEO.

Categories Human

How Agencies Are Actually Using AI in Marketing — It’s Not What You Think

February 17, 2025August 4, 2023 by Irene Schouwenaar

Automation and AI are the talk of the town. But how are agencies really using AI in marketing? Let’s explore.

Categories Human

10 Bad Habits That are Killing Your B2B Marketing Efforts

February 17, 2025July 28, 2023 by Irene Schouwenaar

If you want to protect your track record as a great marketer, it’s good to take stock of how you work. Are these bad habits hurting your B2B marketing efforts?

Categories Human
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At TPM, we speak the language of the technology buyer. We live and breathe tech to help Cloud, IoT, and SaaS companies reach new audiences with messaging that ensures they stand out in a crowded marketplace.
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On the Blog
Know Your Market (With or Without a Market Research Agency)
May 5, 2025
AI and Sustainable Marketing: The Perfect Match or Complete Opposites?
March 3, 2025
AI Marketing Problems: 7 Big Assumptions That Can Lead You Astray
February 17, 2025
7 Reasons You Need a Killer B2B Video Marketing Strategy (and How to Build One)
February 3, 2025
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