How to Work Remotely: Best Practices Based on the Experiences of a Global Team
The TPM team is spread across multiple countries and time zones — here are a few lessons we’ve learned on how to work remotely.
Marketing Strategies
3 Ways to Ensure Your B2B Channel Marketing Strategy Delivers Results
A B2B channel marketing strategy can reduce costs and boost profits, but only if done right. Optimize your approach with these three steps.
Lead Scoring Best Practices: Everything You Need to Know
Are you leveraging lead scoring best practices to improve marketing and sales teams’ efficiency and improve the buyer journey? Can you afford not to?
Why Cutting (B2B) Marketing Budget During an Economic Downturn is a Bad Strategy
Cutting B2B marketing budget during an economic downturn may seem obvious, but it’s the opposite of what you need to do to succeed. Here’s why.
How (and Why) to Embrace Purpose-Driven B2B Marketing
Purpose-driven marketing is developing relationships with consumers through campaigns centered on a social cause. Read how this also applies in the B2B space.
How to Calculate Your B2B Marketing Budget (and Justify It to Your Boss)
Budgeting is a necessary evil for marketing teams of all sizes. Let’s examine how to set, spend, and justify your B2B marketing budget.
How to Create a Buyer Persona that Will Always Work for You
In this post, we’ll go over a quick refresher of what buyer personas are and why they matter before diving into how to create a buyer persona and, just as importantly, update one.
5 Things You Need to Know When Communicating with Clients
The cost of making client communication mistakes can be huge. Here are some best practices when it comes to communicating with clients.
4 Social Trends You Should Absolutely Try
Stay on top of your social media game with these 4 social trends: audio only networking, social commerce, livestreaming, and socially conscious content.
Be Part of the Solution: 4 Steps to Inclusive Marketing
What’s the secret to inclusive marketing? Follow these four guidelines to ensure you are part of the solution — not the problem.
