What Is an ICP in Sales? (Good Marketing Isn’t A Buffet)
What is an ICP for sales and marketing? It’s a term that’s misunderstood — and misused — a lot. Not sure you’re using it right? Join us for a refresher.
Blog
Everything You Need to Know About Ecosystem-Led Growth
Ecosystem-led growth is a hot topic these days — but is it really that different from the proven practice of partner marketing? The answer may surprise you.
How to Build a Sales Enablement Framework
How do you build a sales enablement framework that consistently delivers results? Discover the people, processes, and technology that play a vital role.
What Is Sales Enablement? (And How to Make It Work In 2024)
What is sales enablement? Does it even work anymore? Discover how marketing teams can support sales teams facing fresh challenges in 2024.
6 Affordable Ways to Use AI for Lead Generation
AI tools can’t run your demand-gen campaigns solo, but they can reduce your workload. Here are 6 affordable ways marketers can use AI for lead generation.
Bigger Isn’t Better: How to Create an Effective Email Marketing List
Learn how to build, manage, and optimize your email marketing list for better lead generation. Discover proven strategies and tactics.
What You Need to Know to Make Your Lead-Gen Emails Land
Lead-generation emails are still a powerful tool — but too many brands don’t see the ROI on email they should. Turbo-charge your lead-gen email game now.
Leads and Revenue Down? Don’t Forget These Key Content Marketing Metrics.
Lead generation will be vital in 2024 as budgets tighten and sales dip. But is your content pulling its weight? Don’t forget these key content marketing metrics.
Don’t Know How to Create an Effective Digital Customer Journey? Start Here.
Digital customer journey mapping lets you combine the power of multiple marketing tools and strategies to attract, engage, and convert customers.
2024 Marketing Predictions: How We’re Getting Ready for the New Year
It might look like 2024 is shaping up to be a repeat of this year, but a lot will change. Check out these 2024 marketing predictions from our team to see how.
