Leads and Revenue Down? Don’t Forget These Key Content Marketing Metrics.
Lead generation will be vital in 2024 as budgets tighten and sales dip. But is your content pulling its weight? Don’t forget these key content marketing metrics.
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Don’t Know How to Create an Effective Digital Customer Journey? Start Here.
Digital customer journey mapping lets you combine the power of multiple marketing tools and strategies to attract, engage, and convert customers.
2024 Marketing Predictions: How We’re Getting Ready for the New Year
It might look like 2024 is shaping up to be a repeat of this year, but a lot will change. Check out these 2024 marketing predictions from our team to see how.
Can You Use AI to Write Blogs? It’s Not As Easy As You Think
See the intricacies of using AI for blog copywriting. Dive into a compelling experiment revealing AI’s strengths, limitations, and insights for content creation.
B2B Influencer Marketing: Why Word of Mouth Still Matters
Word-of-mouth marketing isn’t just for B2C brands. Learn how B2B influencer marketing and digital word of mouth can help drive sales and growth.
How to Build Brand Trust in the B2B Space (and Why It’ll Matter Even More in 2024)
Trust in governments, media platforms, and businesses is critically low. If you don’t know how to build brand trust with your B2B customers, how can you grow?
Pros and Cons of AI in Marketing: What 6 Months of Testing Have Taught Us
TPM has spent the last 6 months exploring the pros and cons of AI in marketing. Here are a few of the things we’ve learned so far.
How to Ensure Your Organization is AI-Ready (It’s Not Just About the Tools)
AI is changing the business world, whether we’re ready or not. Here’s how you can get AI-ready — even when you don’t know what’s coming next.
Can AI Content Writers Really Do It All? (Our Experiments Say No)
Discover the AI content writers’ capabilities vs. human creativity. Insights from experiments on AI marketing tools and their potential impact on copywriting.
How AI Text Summarization Saved Us From Wading Through a 32-Page Call Transcript
TPM recently experimented with the capabilities of Parrot AI and discovered the AI text summarization tool boosts marketing efficiency in more ways than one.
