How to Build Brand Trust in the B2B Space (and Why It’ll Matter Even More in 2024)
Trust in governments, media platforms, and businesses is critically low. If you don’t know how to build brand trust with your B2B customers, how can you grow?
Blog
Pros and Cons of AI in Marketing: What 6 Months of Testing Have Taught Us
TPM has spent the last 6 months exploring the pros and cons of AI in marketing. Here are a few of the things we’ve learned so far.
How to Ensure Your Organization is AI-Ready (It’s Not Just About the Tools)
AI is changing the business world, whether we’re ready or not. Here’s how you can get AI-ready — even when you don’t know what’s coming next.
Can AI Content Writers Really Do It All? (Our Experiments Say No)
Discover the AI content writers’ capabilities vs. human creativity. Insights from experiments on AI marketing tools and their potential impact on copywriting.
How AI Text Summarization Saved Us From Wading Through a 32-Page Call Transcript
TPM recently experimented with the capabilities of Parrot AI and discovered the AI text summarization tool boosts marketing efficiency in more ways than one.
Don’t Pick Just Any B2B Partner Marketing Agency (Here’s How to Choose the Right One)
A good partner marketing agency can help you overcome challenges and avoid pitfalls that can otherwise derail your campaign.
How to Measure ROI of Partner Marketing
The ROI of channel partner marketing programs can’t be measured in the same way as other campaigns. Learn how to measure and improve your program.
The Benefits of Working Remotely: Why Remote Rocks for Our Team and Our Clients
Everybody knows remote work is good for staff. But you might not have realized how hiring an agency that works remotely is good for your business.
How to Work Remotely: Best Practices Based on the Experiences of a Global Team
The TPM team is spread across multiple countries and time zones — here are a few lessons we’ve learned on how to work remotely.
3 Steps to Creating Effective Co-Branded Content
Co-branded partner content takes partner marketing to the next level. Follow these guidelines to build co-branded assets that deliver results.
