B2B Marketing Metrics and Analytics
Kushal talks about embedding B2B marketing metrics in marketing plans to track conversions and prove the marketing attribution for every dollar of revenue.
Google Analytics for Marketers: A/B Testing and Google Ads
Kushal dives a little deeper into Google Analytics for marketers, including: how to create custom dimensions and performing A/B testing.
Google Analytics for Beginners: The Basics for Marketers
Kushal explains Google Analytics for beginners, including: the information it collects, how it collects it, and how the reports are viewed.