Universal Analytics will no longer process new data beginning July 1, 2023. Here is what businesses should know about GA4 for a seamless transition.
In this final Google Analytics Marketing Metrics post, Kushnal will explain the concept of change measurement.
Kushal talks about embedding B2B marketing metrics in marketing plans to track conversions and prove the marketing attribution for every dollar of revenue.
Kushal dives a little deeper into Google Analytics for marketers, including: how to create custom dimensions and performing A/B testing.
Kushal explains Google Analytics for beginners, including: the information it collects, how it collects it, and how the reports are viewed.