What is GA4 and Why Does it Matter to Your Business?
Universal Analytics will no longer process new data beginning July 1, 2023. Here is what businesses should know about GA4 for a seamless transition.
Google Analytics Marketing Metrics for Marketers: Change Measurement and Other Insights
In this final Google Analytics Marketing Metrics post, Kushnal will explain the concept of change measurement.
B2B Marketing Metrics and Analytics
Kushal talks about embedding B2B marketing metrics in marketing plans to track conversions and prove the marketing attribution for every dollar of revenue.
Google Analytics for Marketers: A/B Testing and Google Ads
Kushal dives a little deeper into Google Analytics for marketers, including: how to create custom dimensions and performing A/B testing.
Google Analytics for Beginners: The Basics for Marketers
Kushal explains Google Analytics for beginners, including: the information it collects, how it collects it, and how the reports are viewed.