B2B Marketing Metrics and Analytics
Kushal talks about embedding B2B marketing metrics in marketing plans to track conversions and prove the marketing attribution for every dollar of revenue.
Kushal talks about embedding B2B marketing metrics in marketing plans to track conversions and prove the marketing attribution for every dollar of revenue.
Kushal dives a little deeper into Google Analytics for marketers, including: how to create custom dimensions and performing A/B testing.
Kushal explains Google Analytics for beginners, including: the information it collects, how it collects it, and how the reports are viewed.