What Is an ICP in Sales? (Good Marketing Isn’t A Buffet)
What is an ICP for sales and marketing? It’s a term that’s misunderstood — and misused — a lot. Not sure you’re using it right? Join us for a refresher.
What is an ICP for sales and marketing? It’s a term that’s misunderstood — and misused — a lot. Not sure you’re using it right? Join us for a refresher.
Customer profile and buyer personas are 2 sides of the same coin. There’s no competition between the two. In fact, it’s quite the opposite.