How to Create an Effective Digital Customer Experience Strategy
A winning digital customer experience strategy combines the benefits of a variety of marketing tools to provide value to your audience.
TPM’s Take: December 2017
Hey there! In our final TPM Take for 2017, we’re looking to get you ready for the new year. Our top three reads focus on what marketing experts believe you need to know ahead of the new year. Our first article focuses on the top three disruptive marketing trends as we move into 2018. The…
Stats. Stats. Stats. 45 Marketing Statistics to Help You Prepare for 2018
What’s up in the world of marketing these days? What’s working? What’s not? How do I know what’s going to work for my business? There are a lot of questions to be answered and a lot of options to be considered, but before you panic, hear us out. Marketing statistics provide clues to guide you…
Intelisys Channel Connect 2017: A Marketer’s Perspective
Total Product Marketing recently participated in the Intelisys Channel Connect 2017. The event brings together experts in the fields of cloud, IT and telecom for 3 days of knowledge sharing and networking. As a trusted marketing partner of Intelisys, Total Product Marketing was excited to be a part of the exhibition and an expert panel.…
7 Simple Marketing Strategies for Tech Companies on a Budget
Marketing and sales are vital to the success of any tech company. That’s not news. But let’s face it. Budget matters. Not all companies have the wherewithal to do what some of the biggies do. For instance, Salesforce and Tableau each spent a whopping 53% of their revenue on sales and marketing in 2014, while…
Hoster & MSP Marketing Roundup: March 2017
Hi there! There are so many things you could be doing to improve the visibility of your brand and product, but it’s imperative that you separate the could from the should. That means getting up to speed on all the options out there to figure out which ones are the best for you. The TPM team…