Be seen. Be (re)searched.
Be chosen.

TPM brings deep B2B technology marketing expertise to help brands win visibility in both traditional and AI search — turning discovery into demand and demand into revenue.

AI Engine Optimization for B2B tech — make your brand the answer when buyers ask AI

AI-powered search tools are transforming the way customers find solutions – and now is your chance to grab the spotlight. TPM’s AI Engine Optimization combines SEO with AEO to help your brand shine in both traditional and AI search.

Boost your visibility today.

The ultimate demand-gen toolkit

Messaging and positioning for the age of AI

Our P2P (positioning to pipeline) methodology was designed to help companies maximize the value of both traditional SEO and AI marketing tactics.

Empowering and aligning sales and marketing teams

We understand your sales team needs to be empowered and aligned with marketing to ensure the success of go-to-market campaigns.

Optimizing the digital customer experience

Let us bring all the moving pieces together to craft campaigns that deliver what your business really needs — more high-value leads.

A hybrid solution to marketing budget cuts

We get it — marketing budgets are tight. Instead of trying to sell you on why you still need that pricey package, we’ve developed something new.

Discover how TPM’s AI Tech Stack could save you money.

Our Customer

Hirematic had an industry-changing HR recruitment solution but no way to bring it to the world. After hiring TPM to build its brand and website, Hirematic quickly realized the value they’d found in a marketing partner. Working together, TPM helped them launch and go-to-market to reach more than a million prospects in their first year.

How did TPM do it?

Our Customer

Squirrel System

Squirrel System

When market-leading Point of Sale provider Squirrel Systems recognized the need to launch a cloud-based POS solution to complement their on-premises systems, they turned to TPM to help establish their reputation as a forward-thinking innovator while preserving their legacy as an industry leader.

We helped them identify their audience, define their differentiators, and launch a compelling campaign to promote their new product.

How did TPM do it?

Our Customer

Digibee had to build its profile in North America, educate the market on its technology, and rapidly enable its sales team to build pipeline and close deals. As with most start-ups, the scope of the go-to-market strategy far exceeded the size of the team. Digibee called on TPM.

How did TPM do it?

Our Customer

Since 2018, Total Product Marketing has served as an on-demand extension of PayPal’s global marketing and sales enablement teams, stepping in on groundbreaking initiatives and tactical campaigns. Our team has helped PayPal create innovative product marketing campaigns, practical sales enablement tools, compelling partner marketing content, and even internal communications.

How did TPM do it?

Our Customer

After fabric secured nearly $300 million in venture capital rounds over one year, the team faced immense pressure to scale up its marketing efforts to maximize the potential of its product launch opportunities. Acting as an extension of fabric’s marketing team, TPM helped the ecommerce company develop and launch creative marketing campaigns for eight products in just four months.

How did TPM do it?

fabric inc case study

Our Customer

TTGI decided to consolidate its two brands: Turnium — a managed SD-WAN-as-a-service provider — and Multapplied, which offered the same technology from the same team, but as a white-labeled OEM solution. It wanted to stand out from the crowd to become a truly unique site for a new SASE brand.

How did TPM do it?

Our Customer

Partnership banking platform Synctera needed to fire on all cylinders shortly after achieving an impressive $33 million in its Series A funding round. But as with most startups, the scope of the team’s go-to-market strategy far exceeded the size of its team. TPM stepped in to help deliver strategy and execution from staging to lift-off.

How did TPM do it?

Our Customer

The world’s leading Digital Payments platform vendor and a leading Cloud eCommerce platform vendor needed a strategic web agency to bring the vision of the Mobile eCommerce Optimization Initiative to life. TPM delivered just what they needed — in only six weeks.

How did TPM do it?

Our Customer

North America’s largest Master Channel Agent saw the opportunity in the cloud and doubling down on building a Cloud University to help its channel partners grow. TPM built the site resulting in 48% conversion rates and doubled traffic growth year over year.

How did TPM do it?

Turnium CMO Geoff Hultin Speaks on Why He Trusts TPM

Geoff Hultin provides insights into the creativity of the TPM team, where TPM shines with messaging and positioning analysis, the tactical deliveries around SEM, SEO, and Hubspot, and the excitement around the Turnium rebrand that was flawlessly executed.

Human strategy. AI advantage.

TPM blends traditional marketing know-how with AI-powered insights to get your brand noticed — and chosen.

Search & Answer Engine

Positioning to Pipeline Marketing

Innovative Content & Campaign

Layout & Design to Engage Human and AI Audiences

Sales Enablement & Alignment Tools

Digital Customer Journey Mapping

What we deliver:

Detailed SEO/AEO action plans
Positioning and messaging exercises
Sales enablement assets (workflows, playbooks, battlecards, scripts)
Video, content, social media, and paid marketing content
Email marketing strategy and campaigns
Accessible, engaging web and microsites

You’re not a B2B biz? No sweat. Check out these cool B2C customer stories.

What’s new at TPM?

Stay ahead of the crowd with the latest marketing news and industry updates from TPM experts.

Let’s connect.

Have a project, question, or idea? We’re ready to help B2B tech brands like yours get seen, generate leads, and grow revenue. Reach out today — we’d love to explore how we can work together.

Call now on 1.855.646.8662