In this final Google Analytics Marketing Metrics post, Kushnal will explain the concept of change measurement.
Kushal talks about embedding B2B marketing metrics in marketing plans to track conversions and prove the marketing attribution for every dollar of revenue.
In this post, we talk about 4 attributes to look for when hiring a B2B Partner Marketing Agency.
Tracking the ROI in partner campaigns is not easy. In this post, we will talk about 3 success factors for measuring the ROI of partner marketing programs.
How to Survive and Thrive While Working Remotely: Lessons From a Distributed Global Marketing Agency
2020 certainly is a year for the books. In this post, we will share some practical tips for working remotely during COVID-19 times.
In this post, we will talk about 5 low-cost marketing strategies for tech teams to try in the weeks, months, and year ahead.
You’re probably familiar with social media and how it relates to marketing, but what about social commerce?
Combining fresh technology and a classic marketing strategy, Digital Word-of-Mouth Marketing is receiving unprecedented uptake among product marketers.
A brief rundown of what to expect when choosing a digital marketing partner, and some pointers to help you choose the right agency for your organization.
In this post, we’ll examine some of the latest marketing tech trends and compare the pros and cons of each. Let’s get started.