Google Analytics Marketing Metrics for Marketers: Change Measurement and Other Insights
In this final Google Analytics Marketing Metrics post, Kushnal will explain the concept of change measurement.
B2B Marketing Metrics and Analytics
Kushal talks about embedding B2B marketing metrics in marketing plans to track conversions and prove the marketing attribution for every dollar of revenue.
4 Key Attributes of a B2B Partner Marketing Agency
In this post, we talk about 4 attributes to look for when hiring a B2B Partner Marketing Agency.
How to Measure ROI of Partner Marketing
Tracking the ROI in partner campaigns is not easy. In this post, we will talk about 3 success factors for measuring the ROI of partner marketing programs.
How to Survive and Thrive While Working Remotely: Lessons From a Distributed Global Marketing Agency
2020 certainly is a year for the books. In this post, we will share some practical tips for working remotely during COVID-19 times.
5 Low-Cost Marketing Strategies for Tech Companies on a Budget – 2020 Updated
In this post, we will talk about 5 low-cost marketing strategies for tech teams to try in the weeks, months, and year ahead.
Social Commerce: The Trend That’s Changing eCommerce
You’re probably familiar with social media and how it relates to marketing, but what about social commerce?
Digital Word-of-Mouth Marketing
Combining fresh technology and a classic marketing strategy, Digital Word-of-Mouth Marketing is receiving unprecedented uptake among product marketers.
What You Need to Know Before Choosing a Digital Marketing Agency
A brief rundown of what to expect when choosing a digital marketing partner, and some pointers to help you choose the right agency for your organization.
How to Improve Your Reach with New Marketing Technology in 2020
In this post, we’ll examine some of the latest marketing tech trends and compare the pros and cons of each. Let’s get started.