Marketing Strategies for Achieving Company Goals and Objectives
Technology companies face a special set of challenges when developing marketing strategies. At TPM, we’ve come up with a solution.
How to Overcome Mobile Commerce Challenges (What We Learned at the Mobile Optimized Summit)
TPM recently participated in Paypal’s Mobile Optimization Summit, which focused on the mobile commerce challenges SIs are facing. Here’s what we learned.
4 Things You Need to Know to Improve Digital Marketing Strategy
Continuous evolution is key to a successful digital marketing strategy. There are 4 key ways you can improve your digital marketing strategy. Read on to find out more.
How Disruptive B2B Marketing Can Save You
If you are still working with outdated marketing practices such as that, it’s time to learn how disruptive b2b marketing can help.
Brian Leonard Interviews Me for Intelisys Channel Outlaws Podcast
Channel Outlaws is a high octane, no b.s. podcast focused on cloud, telecom, and the channel, brought to you weekly by Brian Leonard of Intelisys. He brings in “top performers…these are the rebels, the trailblazers, the square pegs in round holes who stop at nothing to provide their customers the best solutions possible”. A scroll…
Stats. Stats. Stats. 45 Marketing Statistics to Help You Prepare for 2018
What’s up in the world of marketing these days? What’s working? What’s not? How do I know what’s going to work for my business? There are a lot of questions to be answered and a lot of options to be considered, but before you panic, hear us out. Marketing statistics provide clues to guide you…
What to Expect When Working with a Digital Marketing Agency
Seventy percent of companies surveyed around the globe say their biggest marketing issue is converting prospects and leads to customers while 63% say it’s generating traffic and leads, according to HubSpot’s State of Inbound 2017. Many of those companies, determined to do better, have started to focus on “improving their SEO presence, creating more blog…
Digital Word-of-Mouth Marketing
Combining fresh technology and a classic marketing strategy, Digital Word-of-Mouth Marketing is receiving unprecedented uptake among a wide range of markets. Digital Word-of-Mouth Marketing encapsulates a wider audience outside of mainstream social media channels, such as personal blogs and online discussion forums. Word-of-Mouth Marketing: Tried and True Word-of-mouth marketing has been around for centuries. Before…
5 Marketing Myths You Should Ignore as a Hosting Provider
“Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.” ~ Marc Mathieu, Global SVP of Marketing at Unilever More than 1,600 of you read our wildly popular “Top 5 Myths About Marketing Strategy for Hosting Providers,” (Feb. 15, 2016) and spent an average of…
4 Ways SEO and PR Should Be Working Together
The following is a guest post by Wendy Dessler of OutreachMama. The digital landscape is always evolving. And because of this development, communication and marketing channels now go together hand-in-hand more often than they ever have before. Experienced PR firms and SEO specialists now collaborate regularly and effectively in today’s digital world. An Example of…