“Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.” ~ Marc Mathieu, Global SVP of Marketing at Unilever More than 1,600 of you read our wildly popular “Top 5 Myths About Marketing Strategy for Hosting Providers,” (Feb. 15, 2016) and spent an average of…
The following is a guest post by Wendy Dessler of OutreachMama. The digital landscape is always evolving. And because of this development, communication and marketing channels now go together hand-in-hand more often than they ever have before. Experienced PR firms and SEO specialists now collaborate regularly and effectively in today’s digital world. An Example of…
Between creating great content, SEO optimization, crafting enticing email campaigns and measuring your success – MSP marketers have their hands full. More often than not, marketing budgets are tight, and resources are finite, making any extra help you can get a windfall. Fortunately, there are a number of online tools and apps that can help…
Marketing. You know you need it, but you hate the thought of doing it. You may not know where to start or what to do, or maybe you just find the whole process cumbersome and confusing. If you were with us for our first piece on MSP digital marketing, you’ve got a good road map…
You may think MSP digital marketing is intimidating because you don’t believe that you’re a marketing professional. You don’t think that you can be effective when you don’t even know where to start, and that’s understandable. It’s basic human nature to look at the entire picture without stopping to appreciate individual elements — the fine…
The Electronic Waste Conundrum Each day 142,000 computers and more than 416,000 mobile devices break, stop working or become obsolete and get trashed. Thanks to green IT projects, some of them get recycled. But an astonishing 60% still end up in landfills or incinerators, and that creates enormous problems. However, you can help address these…
In the closing months of 2015, experts conducted studies and hosted seminars to prepare industry professionals for new digital marketing trends in 2016. Having participated in more than a couple of these seminars ourselves, we’d like to discuss what we think will be three key areas of change with regards to digital marketing in the…
Welcome to the second part of our two-part blog series on Converting Lost Traffic with a Remarketing Campaign Strategy. In this blog, we will continue from where we left off in part one, and will cover what type of support you will need to launch a remarketing campaign – whether it is internal or outsourced…
Do you diligently nurture your leads by providing them with educational and valuable content that you feel they will need, at exactly the right time in the customer journey, or direct them to your site, only to lose them before the sale? If this sounds familiar, don’t worry! 96% of individuals leave a website before converting…
No one can deny that the effectiveness of online marketing is rapidly changing. Strategies that are relevant today can be outdated in as little as 24-months. Why then do so many digital marketers hopelessly cling to ploys and practices of days gone by? To stay on top of the game and keep your digital marketing campaigns…