Skip to content
  • 1.8556.468.662
  • [email protected]
Linkedin Youtube
  • About Us
    • Why TPM?
    • Our Customers
    • Case Studies
    • Packages
    • Press
    • Frequently Asked Questions
  • Services
    • Branding & Design
    • Channel Marketing
    • Content Marketing
    • Digital Marketing
    • Marketing Automation
    • Marketing Strategy
    • Product Marketing
    • Web Design & Development
  • Resources
    • Lead Gen Kit
    • Sales Enablement
    • Partner Marketing
    • AI for Marketing
    • B2B SEO Guide
    • All Resources
  • TPM AI Tech Stack
  • StudioTPM
  • Blog
  • Contact
  • About Us
    • Why TPM?
    • Our Customers
    • Case Studies
    • Packages
    • Press
    • Frequently Asked Questions
  • Services
    • Branding & Design
    • Channel Marketing
    • Content Marketing
    • Digital Marketing
    • Marketing Automation
    • Marketing Strategy
    • Product Marketing
    • Web Design & Development
  • Resources
    • Lead Gen Kit
    • Sales Enablement
    • Partner Marketing
    • AI for Marketing
    • B2B SEO Guide
    • All Resources
  • TPM AI Tech Stack
  • StudioTPM
  • Blog
  • Contact

buyer persona

Should Your Brand Take a Stand? How to Mix Politics and Marketing

February 17, 2025August 5, 2024 by Irene Schouwenaar

What does the current state of political upheaval mean for your marketing efforts? Discover the right (and wrong) ways to combine politics and marketing.

Categories Blog, Content Marketing, Marketing Strategies Tags buyer persona, politics and marketing

ICP vs. Buyer Persona: How They Differ (and Why You Need to Know)

February 17, 2025May 24, 2024 by Dean Ara

The terms ICP and buyer persona may be used interchangeably, but they’re not the same thing. Is confusing them reducing the efficacy of your campaigns?

Categories Blog, Sales Enablement Tags buyer journey, buyer persona, icp, ideal customer profile

How to Create a Buyer Persona that Will Always Work for You

February 17, 2025June 6, 2022 by Makiko Ara

In this post, we’ll go over a quick refresher of what buyer personas are and why they matter before diving into how to create a buyer persona and, just as importantly, update one.

Categories Blog, Marketing Strategies Tags buyer journey, buyer persona

Categories

  • Accessible Marketing
  • AI Marketing
  • Blog
  • Cloud & Web Hosting
  • Content Marketing
  • Digital Advertising
  • Digital Marketing
  • Email Marketing
  • Google Analytics
  • Human
  • Inbound Marketing
  • Marketing Strategies
  • Partner Marketing
  • Press
  • Robot
  • Sales Enablement
  • SEO
  • Social Media
  • Web Design
TPM Mission
At TPM, we speak the language of the technology buyer. We live and breathe tech to help Cloud, IoT, and SaaS companies reach new audiences with messaging that ensures they stand out in a crowded marketplace.
HubSpot Partner Certified
Ariba Network
HubSpot Certified
On the Blog
Know Your Market (With or Without a Market Research Agency)
May 5, 2025
AI and Sustainable Marketing: The Perfect Match or Complete Opposites?
March 3, 2025
AI Marketing Problems: 7 Big Assumptions That Can Lead You Astray
February 17, 2025
7 Reasons You Need a Killer B2B Video Marketing Strategy (and How to Build One)
February 3, 2025
Get In Touch
We’d love to chat and if we can’t help you, we can certainly introduce you to somebody who can.

Phone
+1 855-646-8662

Email
[email protected]

Address
Suite 250 #1011
997 Seymour St.
Vancouver, BC, Canada
V6B 3M1

Facebook Twitter Youtube Linkedin
Quick Links
  • About Us
  • Our Customers
  • Resources
  • Press
  • Privacy Policy
  • Contact
  • About Us
  • Our Customers
  • Resources
  • Press
  • Privacy Policy
  • Contact