How to Master Product Positioning: Standing Out In a Crowded Market
Effective product positioning demonstrates why your offering — and not your competitors’ — is worth investing in. Follow these steps to master this vital skill.
Effective product positioning demonstrates why your offering — and not your competitors’ — is worth investing in. Follow these steps to master this vital skill.
The terms ICP and buyer persona may be used interchangeably, but they’re not the same thing. Is confusing them reducing the efficacy of your campaigns?
What is an ICP for sales and marketing? It’s a term that’s misunderstood — and misused — a lot. Not sure you’re using it right? Join us for a refresher.