TPM’s Take: April 2018
In this month’s TPM Takes we explore what you need to do to improve your LinkedIn marketing, 3 ways to improve ROI with better cost management, and how to drive more leads to your MSP business using the latest SEO strategies.
TPM’s Take: December 2017
Hey there! In our final TPM Take for 2017, we’re looking to get you ready for the new year. Our top three reads focus on what marketing experts believe you need to know ahead of the new year. Our first article focuses on the top three disruptive marketing trends as we move into 2018. The…
Intelisys Channel Connect 2017: A Marketer’s Perspective
Total Product Marketing recently participated in the Intelisys Channel Connect 2017. The event brings together experts in the fields of cloud, IT and telecom for 3 days of knowledge sharing and networking. As a trusted marketing partner of Intelisys, Total Product Marketing was excited to be a part of the exhibition and an expert panel.…
14 PR Tools to Boost Your Campaign
Public Relations is a multi-faceted field, and that means a variety of PR tools, applications and processes are needed in order to make it work at its best. A good PR campaign goes far beyond writing and distributing press releases, and if you’re new to PR it’s difficult to know where to start. In my…
How Responsive Web Design Creates SEO Benefits
The following is a guest post by Wendy Dessler of OutreachMama. At this point, the wide majority of people accessing the Internet are doing so from smartphones and tablets. It’s important to have responsive web design in full effect on your site so it runs correctly on multiple platforms. Otherwise you’ll miss potential traffic generating…
Hoster & MSP Marketing Roundup: March 2017
Hi there! There are so many things you could be doing to improve the visibility of your brand and product, but it’s imperative that you separate the could from the should. That means getting up to speed on all the options out there to figure out which ones are the best for you. The TPM team…
5 Marketing Myths You Should Ignore as a Hosting Provider
“Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.” ~ Marc Mathieu, Global SVP of Marketing at Unilever More than 1,600 of you read our wildly popular “Top 5 Myths About Marketing Strategy for Hosting Providers,” (Feb. 15, 2016) and spent an average of…
4 Ways SEO and PR Should Be Working Together
The following is a guest post by Wendy Dessler of OutreachMama. The digital landscape is always evolving. And because of this development, communication and marketing channels now go together hand-in-hand more often than they ever have before. Experienced PR firms and SEO specialists now collaborate regularly and effectively in today’s digital world. An Example of…
An Efficient Content Creation Process for the Tech Industry
We’re not all content writers, so it’s probably safe to say that most people don’t think much about the content creation process and the life cycle that a blog takes from conception to published state. Most of us simply peruse the news feed looking for some great content without really thinking where the idea for…
Website Speed SEO: Because Content Isn’t Everything
A well-performing site should satisfy two goals – it should be search engine friendly and be a pleasure for people to visit. Both have an impact on how successful your site is and ultimately how many people will visit and stay on your site. A well-performing site helps the search engines and, as a result,…