Google Analytics for Marketers: A/B Testing and Google Ads
Kushal dives a little deeper into Google Analytics for marketers, including: how to create custom dimensions and performing A/B testing.
Google Analytics for Beginners: The Basics for Marketers
Kushal explains Google Analytics for beginners, including: the information it collects, how it collects it, and how the reports are viewed.
Calculating Marketing Budgets for Technology Service Providers
In this post, we give a overview of 3 key steps identified by Gartner to help technology service provider defining their marketing budget.
4 Key Attributes of a B2B Partner Marketing Agency
In this post, we talk about 4 attributes to look for when hiring a B2B Partner Marketing Agency.
How to Measure ROI of Partner Marketing
Tracking the ROI in partner campaigns is not easy. In this post, we will talk about 3 success factors for measuring the ROI of partner marketing programs.
3 B2B Partner Marketing Campaigns That Hit The Mark
In this post, we’re giving you some inspiration by way of real-life campaign examples to help launch your own B2B partner marketing campaign.
4 Things to Look For When Building Your Partner Portal
In this post, we’ll discuss about partner portal, a tool to manage and maintain relationships and measure the success of your B2B partner marketing efforts.
3 Ways to Create Flexible Co-Branded Partner Content Marketing
Co-branded partner content marketing enables companies to collaborate on a shared content project, which provides an end product that saves partners time.
3 B2B Partner Marketing Strategies That Work
It might be time to refresh your existing B2B partner marketing initiatives. In this post, we will talk about 3 strategies that you should try.
What You Need to Know for Your Pandemic Marketing Strategy
Covid-19 has turned the world upside down. If you haven’t already, now is definitely the time to work on a new pandemic marketing strategy.