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Yearly Archives: 2020

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  2. 2020

Google Analytics for Marketers: A/B Testing and Google Ads

Google Analytics for Marketers: A/B Testing and Google Ads

Google AnalyticsBy Kushal SharmaDecember 21, 2020

Kushal dives a little deeper into Google Analytics for marketers, including: how to create custom dimensions and performing A/B testing.

Google Analytics for Beginners: The Basics for Marketers

Google Analytics for Beginners: The Basics for Marketers

Google AnalyticsBy Kushal SharmaDecember 3, 2020

Kushal explains Google Analytics for beginners, including: the information it collects, how it collects it, and how the reports are viewed.

Calculating Marketing Budgets for Technology Service Providers

Calculating Marketing Budgets for Technology Service Providers

Marketing StrategiesBy Dean AraNovember 3, 2020

In this post, we give a overview of 3 key steps identified by Gartner to help technology service provider defining their marketing budget.

4 Key Attributes of a B2B Partner Marketing Agency

4 Key Attributes of a B2B Partner Marketing Agency

Digital Marketing, Partner Marketing StrategyBy Dean AraAugust 19, 2020

In this post, we talk about 4 attributes to look for when hiring a B2B Partner Marketing Agency.

How to Measure ROI of Partner Marketing

How to Measure ROI of Partner Marketing

Digital Marketing, Marketing Strategies, Partner Marketing StrategyBy Dean AraAugust 12, 2020

Tracking the ROI in partner campaigns is not easy. In this post, we will talk about 3 success factors for measuring the ROI of partner marketing programs.

B2B Partner Marketing Campaigns That Hit The Mark

3 B2B Partner Marketing Campaigns That Hit The Mark

Marketing Strategies, Partner Marketing StrategyBy Dean AraAugust 5, 2020

In this post, we’re giving you some inspiration by way of real-life campaign examples to help launch your own B2B partner marketing campaign.

4 Things to Look For When Building Your Partner Portal

4 Things to Look For When Building Your Partner Portal

Partner Marketing Strategy, Web DesignBy Dean AraJuly 29, 2020

In this post, we’ll discuss about partner portal, a tool to manage and maintain relationships and measure the success of your B2B partner marketing efforts.

Flexible Co-Branded Partner Content Marketing

3 Ways to Create Flexible Co-Branded Partner Content Marketing

Content Marketing, Partner Marketing StrategyBy Makiko AraJuly 22, 2020

Co-branded partner content marketing enables companies to collaborate on a shared content project, which provides an end product that saves partners time.

3 B2B Partner Marketing Strategies That Work

3 B2B Partner Marketing Strategies That Work

Marketing Strategies, Partner Marketing StrategyBy Dean AraJuly 15, 2020

It might be time to refresh your existing B2B partner marketing initiatives. In this post, we will talk about 3 strategies that you should try.

What You Need to Know for Your Pandemic Marketing Strategy

What You Need to Know for Your Pandemic Marketing Strategy

Marketing StrategiesBy Makiko AraJuly 10, 2020

Covid-19 has turned the world upside down. If you haven’t already, now is definitely the time to work on a new pandemic marketing strategy.

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