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Dean Ara

Google Analytics Marketing Metrics for Marketers: Change Measurement and Other Insights

February 17, 2025March 11, 2021 by Dean Ara

In this final Google Analytics Marketing Metrics post, Kushnal will explain the concept of change measurement.

Categories Blog, Google Analytics Tags analytics, google

B2B Marketing Metrics and Analytics

February 17, 2025January 12, 2021 by Dean Ara

Kushal talks about embedding B2B marketing metrics in marketing plans to track conversions and prove the marketing attribution for every dollar of revenue.

Categories Blog, Google Analytics Tags analytics, automation, crm, google, metrics

Google Analytics for Marketers: A/B Testing and Google Ads

February 17, 2025December 21, 2020 by Dean Ara

Kushal dives a little deeper into Google Analytics for marketers, including: how to create custom dimensions and performing A/B testing.

Categories Blog, Google Analytics Tags a/b testing, advertising, analytics, google, tracking

Google Analytics for Beginners: The Basics for Marketers

February 17, 2025December 3, 2020 by Dean Ara

Kushal explains Google Analytics for beginners, including: the information it collects, how it collects it, and how the reports are viewed.

Categories Blog, Google Analytics Tags a/b testing, analytics, google

3 of Our Best Co-Marketing Campaigns That Hit The Mark

February 17, 2025August 5, 2020 by Dean Ara

Co-marketing is a great way to boost your reach, but getting it right isn’t always easy. Here are three of TPM’s best co-marketing campaigns to inspire you.

Categories Blog, Partner Marketing Tags campaign, examples

4 Things to Look For When Building Your Partner Portal

February 17, 2025July 29, 2020 by Dean Ara

In this post, we’ll discuss about partner portal, a tool to manage and maintain relationships and measure the success of your B2B partner marketing efforts.

Categories Blog, Partner Marketing Tags portal

How to Improve Site Performance With 4 Easy Hacks

February 17, 2025June 22, 2020 by Dean Ara

In this post, we’ll look at a few reasons your site may be performing poorly and some easy hacks to improve site performance.

Categories Blog, SEO, Web Design Tags performance, website

How to Survive and Thrive While Working Remotely: Lessons From a Distributed Global Marketing Agency

August 25, 2023May 25, 2020 by Dean Ara

2020 certainly is a year for the books. In this post, we will share some practical tips for working remotely during COVID-19 times.

Categories Blog, Digital Marketing

How to Republish Old Blog Posts and Get More Traffic

February 17, 2025May 21, 2020 by Dean Ara

Looking for easy and low-budget marketing strategies? Try refresh and republish old blog posts today.

Categories Blog, Content Marketing Tags blog, content

5 Low-Cost Marketing Strategies for Tech Companies on a Budget – 2020 Updated

February 17, 2025May 12, 2020 by Dean Ara

In this post, we will talk about 5 low-cost marketing strategies for tech teams to try in the weeks, months, and year ahead.

Categories Blog, Digital Marketing, Marketing Strategies Tags calculate marketing budget, strategy
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