New Year, New Resolutions: Know Where to Invest Your Marketing Budget for the Upcoming Year
Measuring the value of marketing budget investments can a serious challenge — how will you allocate your marketing dollars in the coming year?
Avoid These 6 Mistakes When Marketing Your Web Hosting Business
Mistakes happen. For those who grew up in the ‘90s under the influence of Miss Frizzle and the Magic School Bus, you may even live by the motto “take chances, make mistakes, get messy!” But in the world of business, marketing mistakes can often lead to costly consequences (need we remind you of Pepsi’s marketing…
Intelisys Channel Connect 2017: A Marketer’s Perspective
Total Product Marketing recently participated in the Intelisys Channel Connect 2017. The event brings together experts in the fields of cloud, IT and telecom for 3 days of knowledge sharing and networking. As a trusted marketing partner of Intelisys, Total Product Marketing was excited to be a part of the exhibition and an expert panel.…
14 PR Tools to Boost Your Campaign
Public Relations is a multi-faceted field, and that means a variety of PR tools, applications and processes are needed in order to make it work at its best. A good PR campaign goes far beyond writing and distributing press releases, and if you’re new to PR it’s difficult to know where to start. In my…
PR 101: Choosing the Right Media Coverage and How to Access It
Is PR something MSPs really need to put time and resources into? We discussed why they should in my last post, Why Is a PR Strategy Important for MSPs?, but now you need to decide which type of publication or blog you want to approach, and then improve your chances of getting noticed by them…
Why Is a PR Strategy Important for MSPs?
Just when you thought you had your marketing efforts under control someone asks you what you have in place for a PR strategy, and you think “do MSPs really need PR?” In short, yes, every company with a marketing strategy (and that should be all of them) should have a PR strategy to go along…
7 Simple Marketing Strategies for Tech Companies on a Budget
Marketing and sales are vital to the success of any tech company. That’s not news. But let’s face it. Budget matters. Not all companies have the wherewithal to do what some of the biggies do. For instance, Salesforce and Tableau each spent a whopping 53% of their revenue on sales and marketing in 2014, while…
Digital Word-of-Mouth Marketing
Combining fresh technology and a classic marketing strategy, Digital Word-of-Mouth Marketing is receiving unprecedented uptake among a wide range of markets. Digital Word-of-Mouth Marketing encapsulates a wider audience outside of mainstream social media channels, such as personal blogs and online discussion forums. Word-of-Mouth Marketing: Tried and True Word-of-mouth marketing has been around for centuries. Before…
Influencing Buyer Behavior Across the Globe
Many MSPs are able to serve a global market due to the nature of the cloud, but influencing buyer behavior of diverse markets around the globe takes careful planning, research and translation. If not done properly, it can cause some problems or weaknesses in other markets. This is why it’s crucially important to thoroughly research…
Channel Partner Marketing: Selling to Both Customers & Vendors
If you’ve had the chance to enjoy our ongoing series on MSP digital marketing, then you know that marketing doesn’t need to be scary and you can create a winning MSP marketing plan by addressing a few straightforward considerations. Consider this: channel partners want “faster than market growth.” According to the 2112 Group, a significant number…