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Category Archives: Marketing Strategies

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5 Things You Need to Know When Communicating with Clients

5 Things You Need to Know When Communicating with Clients

Blog, Marketing StrategiesBy Makiko AraSeptember 30, 2021

The cost of making client communication mistakes can be huge. Here are some best practices when it comes to communicating with clients.

4 Social Trends You Should Absolutely Try

4 Social Trends You Should Absolutely Try

Digital Marketing, Marketing Strategies, Social MediaBy Makiko AraSeptember 2, 2021

Stay on top of your social media game with these 4 social trends: audio only networking, social commerce, livestreaming, and socially conscious content.

Is Reddit Advertising The Next Big Thing in Marketing?

Is Reddit Advertising The Next Big Thing in Marketing?

Digital Marketing, Marketing StrategiesBy Andrew KitaJuly 21, 2021

In this post, we hope to share our firsthand experience using Reddit advertising and how it could be appealing to you and your team. Learn more today!

Calculating Marketing Budgets for Technology Service Providers

Calculating Marketing Budgets for Technology Service Providers

Marketing StrategiesBy Dean AraNovember 3, 2020

In this post, we give a overview of 3 key steps identified by Gartner to help technology service provider defining their marketing budget.

How to Measure ROI of Partner Marketing

How to Measure ROI of Partner Marketing

Digital Marketing, Marketing Strategies, Partner Marketing StrategyBy Dean AraAugust 12, 2020

Tracking the ROI in partner campaigns is not easy. In this post, we will talk about 3 success factors for measuring the ROI of partner marketing programs.

B2B Partner Marketing Campaigns That Hit The Mark

3 B2B Partner Marketing Campaigns That Hit The Mark

Marketing Strategies, Partner Marketing StrategyBy Dean AraAugust 5, 2020

In this post, we’re giving you some inspiration by way of real-life campaign examples to help launch your own B2B partner marketing campaign.

3 B2B Partner Marketing Strategies That Work

3 B2B Partner Marketing Strategies That Work

Marketing Strategies, Partner Marketing StrategyBy Dean AraJuly 15, 2020

It might be time to refresh your existing B2B partner marketing initiatives. In this post, we will talk about 3 strategies that you should try.

What You Need to Know for Your Pandemic Marketing Strategy

What You Need to Know for Your Pandemic Marketing Strategy

Marketing StrategiesBy Makiko AraJuly 10, 2020

Covid-19 has turned the world upside down. If you haven’t already, now is definitely the time to work on a new pandemic marketing strategy.

4 Steps to Inclusive Marketing

Be Part of the Solution: 4 Steps to Inclusive Marketing

Blog, Content Marketing, Marketing StrategiesBy Makiko AraJuly 2, 2020

What’s the secret to inclusive marketing? Follow these four guidelines to ensure you are part of the solution — not the problem.

5 Low-Cost Marketing Strategies

5 Low-Cost Marketing Strategies for Tech Companies on a Budget – 2020 Updated

Digital Marketing, Marketing StrategiesBy Dean AraMay 12, 2020

In this post, we will talk about 5 low-cost marketing strategies for tech teams to try in the weeks, months, and year ahead.

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