Marketing Strategies for Achieving Company Goals and Objectives
Technology companies face a special set of challenges when developing marketing strategies. At TPM, we’ve come up with a solution.
How to Overcome Mobile Commerce Challenges (What We Learned at the Mobile Optimized Summit)
TPM recently participated in Paypal’s Mobile Optimization Summit, which focused on the mobile commerce challenges SIs are facing. Here’s what we learned.
Do You Know the Value of Channel Partner Incentive Programs?
Channel partner incentive programs can take the form of unique strategies, tools, support, or education. In short, they give partners a competitive edge.
Reinvigorate your B2B Buyer Journey for the Informed Digital-First Buyer
In this post, we talk about how to build a B2B Buyer Journey and deliver the right message, to the right person, at the perfect moment of their journey.
4 Things You Need to Know to Improve Digital Marketing Strategy
Continuous evolution is key to a successful digital marketing strategy. There are 4 key ways you can improve your digital marketing strategy. Read on to find out more.
Why You Need to Adopt the Modern Marketing Funnel
Traditional marketing strategies don’t cut it anymore. If you really want to keep your audience engaged, you’ll need a more modern marketing funnel.
Where to Invest Your Marketing Budget Dollars in 2019
2019 is officially here and that means it’s officially time to build out your annual marketing budget. But where should you invest the money this year?
New Year, New Resolutions: Know Where to Invest Your Marketing Budget for the Upcoming Year
Measuring the value of marketing budget investments can a serious challenge — how will you allocate your marketing dollars in the coming year?
Avoid These 6 Mistakes When Marketing Your Web Hosting Business
Mistakes happen. For those who grew up in the ‘90s under the influence of Miss Frizzle and the Magic School Bus, you may even live by the motto “take chances, make mistakes, get messy!” But in the world of business, marketing mistakes can often lead to costly consequences (need we remind you of Pepsi’s marketing…
Intelisys Channel Connect 2017: A Marketer’s Perspective
Total Product Marketing recently participated in the Intelisys Channel Connect 2017. The event brings together experts in the fields of cloud, IT and telecom for 3 days of knowledge sharing and networking. As a trusted marketing partner of Intelisys, Total Product Marketing was excited to be a part of the exhibition and an expert panel.…