Technology companies face a special set of challenges when developing marketing strategies. At TPM, we’ve come up with a solution.
TPM recently participated in Paypal’s Mobile Optimization Summit, which focused on the mobile commerce challenges SIs are facing. Here’s what we learned.
Channel partner incentive programs can take the form of unique strategies, tools, support, or education. In short, they give partners a competitive edge.
In this post, we talk about how to build a B2B Buyer Journey and deliver the right message, to the right person, at the perfect moment of their journey.
Continuous evolution is key to a successful digital marketing strategy. There are 4 key ways you can improve your digital marketing strategy. Read on to find out more.
Traditional marketing strategies don’t cut it anymore. If you really want to keep your audience engaged, you’ll need a more modern marketing funnel.
2019 is officially here and that means it’s officially time to build out your annual marketing budget. But where should you invest the money this year?
Measuring the value of marketing budget investments can a serious challenge — how will you allocate your marketing dollars in the coming year?
Mistakes happen. For those who grew up in the ‘90s under the influence of Miss Frizzle and the Magic School Bus, you may even live by the motto “take chances, make mistakes, get messy!” But in the world of business, marketing mistakes can often lead to costly consequences (need we remind you of Pepsi’s marketing…
Total Product Marketing recently participated in the Intelisys Channel Connect 2017. The event brings together experts in the fields of cloud, IT and telecom for 3 days of knowledge sharing and networking. As a trusted marketing partner of Intelisys, Total Product Marketing was excited to be a part of the exhibition and an expert panel.…