Calculating Marketing Budgets for Technology Service Providers
In this post, we give a overview of 3 key steps identified by Gartner to help technology service provider defining their marketing budget.
How to Measure ROI of Partner Marketing
Tracking the ROI in partner campaigns is not easy. In this post, we will talk about 3 success factors for measuring the ROI of partner marketing programs.
3 B2B Partner Marketing Campaigns That Hit The Mark
In this post, we’re giving you some inspiration by way of real-life campaign examples to help launch your own B2B partner marketing campaign.
3 B2B Partner Marketing Strategies That Work
It might be time to refresh your existing B2B partner marketing initiatives. In this post, we will talk about 3 strategies that you should try.
What You Need to Know for Your Pandemic Marketing Strategy
Covid-19 has turned the world upside down. If you haven’t already, now is definitely the time to work on a new pandemic marketing strategy.
Be Part of the Solution: 4 Steps to Inclusive Marketing
What’s the secret to inclusive marketing? Follow these four guidelines to ensure you are part of the solution — not the problem.
5 Low-Cost Marketing Strategies for Tech Companies on a Budget – 2020 Updated
In this post, we will talk about 5 low-cost marketing strategies for tech teams to try in the weeks, months, and year ahead.
Lead Scoring Best Practices: Everything You Need to Know
Struggling to manage your leads? Our lead scoring best practices help align sales and marketing teams to improve closing results.
Digital Word-of-Mouth Marketing
Combining fresh technology and a classic marketing strategy, Digital Word-of-Mouth Marketing is receiving unprecedented uptake among product marketers.
Landing Page versus Product Page: Important Differences You Should Know
Landing page versus product page? If you want to increase conversion rates significantly, make sure you understand the difference between the two.