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Category Archives: Marketing Strategies

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Calculating Marketing Budgets for Technology Service Providers

Calculating Marketing Budgets for Technology Service Providers

Marketing StrategiesBy Dean AraNovember 3, 2020

In this post, we give a overview of 3 key steps identified by Gartner to help technology service provider defining their marketing budget.

How to Measure ROI of Partner Marketing

How to Measure ROI of Partner Marketing

Digital Marketing, Marketing Strategies, Partner Marketing StrategyBy Dean AraAugust 12, 2020

Tracking the ROI in partner campaigns is not easy. In this post, we will talk about 3 success factors for measuring the ROI of partner marketing programs.

B2B Partner Marketing Campaigns That Hit The Mark

3 B2B Partner Marketing Campaigns That Hit The Mark

Marketing Strategies, Partner Marketing StrategyBy Dean AraAugust 5, 2020

In this post, we’re giving you some inspiration by way of real-life campaign examples to help launch your own B2B partner marketing campaign.

3 B2B Partner Marketing Strategies That Work

3 B2B Partner Marketing Strategies That Work

Marketing Strategies, Partner Marketing StrategyBy Dean AraJuly 15, 2020

It might be time to refresh your existing B2B partner marketing initiatives. In this post, we will talk about 3 strategies that you should try.

What You Need to Know for Your Pandemic Marketing Strategy

What You Need to Know for Your Pandemic Marketing Strategy

Marketing StrategiesBy Makiko AraJuly 10, 2020

Covid-19 has turned the world upside down. If you haven’t already, now is definitely the time to work on a new pandemic marketing strategy.

4 Steps to Inclusive Marketing

Be Part of the Solution: 4 Steps to Inclusive Marketing

Blog, Content Marketing, Marketing StrategiesBy Makiko AraJuly 2, 2020

What’s the secret to inclusive marketing? Follow these four guidelines to ensure you are part of the solution — not the problem.

5 Low-Cost Marketing Strategies

5 Low-Cost Marketing Strategies for Tech Companies on a Budget – 2020 Updated

Digital Marketing, Marketing StrategiesBy Dean AraMay 12, 2020

In this post, we will talk about 5 low-cost marketing strategies for tech teams to try in the weeks, months, and year ahead.

Lead Scoring Best Practices: Everything You Need to Know

Lead Scoring Best Practices: Everything You Need to Know

Marketing StrategiesBy Makiko AraApril 6, 2020

Struggling to manage your leads? Our lead scoring best practices help align sales and marketing teams to improve closing results.

Digital Word-of-Mouth Marketing

Digital Word-of-Mouth Marketing

Digital Marketing, Marketing StrategiesBy Dean AraApril 2, 20201 Comment

Combining fresh technology and a classic marketing strategy, Digital Word-of-Mouth Marketing is receiving unprecedented uptake among product marketers.

Landing Page versus Product Page

Landing Page versus Product Page: Important Differences You Should Know

Marketing Strategies, Web DesignBy Makiko AraMarch 19, 2020

Landing page versus product page? If you want to increase conversion rates significantly, make sure you understand the difference between the two.

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