Reinvigorate your B2B Buyer Journey for the Informed Digital-First Buyer
In this post, we talk about how to build a B2B Buyer Journey and deliver the right message, to the right person, at the perfect moment of their journey.
4 Things You Need to Know to Improve Digital Marketing Strategy
Continuous evolution is key to a successful digital marketing strategy. There are 4 key ways you can improve your digital marketing strategy. Read on to find out more.
Why You Need to Adopt the Modern Marketing Funnel
Traditional marketing strategies don’t cut it anymore. If you really want to keep your audience engaged, you’ll need a more modern marketing funnel.
Where to Invest Your Marketing Budget Dollars in 2019
2019 is officially here and that means it’s officially time to build out your annual marketing budget. But where should you invest the money this year?
New Year, New Resolutions: Know Where to Invest Your Marketing Budget for the Upcoming Year
Measuring the value of marketing budget investments can a serious challenge — how will you allocate your marketing dollars in the coming year?
Avoid These 6 Mistakes When Marketing Your Web Hosting Business
Mistakes happen. For those who grew up in the ‘90s under the influence of Miss Frizzle and the Magic School Bus, you may even live by the motto “take chances, make mistakes, get messy!” But in the world of business, marketing mistakes can often lead to costly consequences (need we remind you of Pepsi’s marketing…
Intelisys Channel Connect 2017: A Marketer’s Perspective
Total Product Marketing recently participated in the Intelisys Channel Connect 2017. The event brings together experts in the fields of cloud, IT and telecom for 3 days of knowledge sharing and networking. As a trusted marketing partner of Intelisys, Total Product Marketing was excited to be a part of the exhibition and an expert panel.…
14 PR Tools to Boost Your Campaign
Public Relations is a multi-faceted field, and that means a variety of PR tools, applications and processes are needed in order to make it work at its best. A good PR campaign goes far beyond writing and distributing press releases, and if you’re new to PR it’s difficult to know where to start. In my…
PR 101: Choosing the Right Media Coverage and How to Access It
Is PR something MSPs really need to put time and resources into? We discussed why they should in my last post, Why Is a PR Strategy Important for MSPs?, but now you need to decide which type of publication or blog you want to approach, and then improve your chances of getting noticed by them…
Why Is a PR Strategy Important for MSPs?
Just when you thought you had your marketing efforts under control someone asks you what you have in place for a PR strategy, and you think “do MSPs really need PR?” In short, yes, every company with a marketing strategy (and that should be all of them) should have a PR strategy to go along…