Public Relations is a multi-faceted field, and that means a variety of PR tools, applications and processes are needed in order to make it work at its best. A good PR campaign goes far beyond writing and distributing press releases, and if you’re new to PR it’s difficult to know where to start. In my…
Is PR something MSPs really need to put time and resources into? We discussed why they should in my last post, Why Is a PR Strategy Important for MSPs?, but now you need to decide which type of publication or blog you want to approach, and then improve your chances of getting noticed by them…
Just when you thought you had your marketing efforts under control someone asks you what you have in place for a PR strategy, and you think “do MSPs really need PR?” In short, yes, every company with a marketing strategy (and that should be all of them) should have a PR strategy to go along…
Marketing and sales are vital to the success of any tech company. That’s not news. But let’s face it. Budget matters. Not all companies have the wherewithal to do what some of the biggies do. For instance, Salesforce and Tableau each spent a whopping 53% of their revenue on sales and marketing in 2014, while…
Many MSPs are able to serve a global market due to the nature of the cloud, but influencing buyer behavior of diverse markets around the globe takes careful planning, research and translation. If not done properly, it can cause some problems or weaknesses in other markets. This is why it’s crucially important to thoroughly research…
If you’ve had the chance to enjoy our ongoing series on MSP digital marketing, then you know that marketing doesn’t need to be scary and you can create a winning MSP marketing plan by addressing a few straightforward considerations. Consider this: channel partners want “faster than market growth.” According to the 2112 Group, a significant number…
You’ve come to read up on how to optimize your referral marketing campaign, but first, let’s start with a few questions: When was the last time you were contacted by a new prospect who said she was referred by one of your existing clients? Do you actively encourage your existing clients to spread the word…
‘Success’ is a funny word. It has different meanings to different people, but, if you’re speaking to a businessperson, success is generally measured by profit. Now, let’s be clear: we’re not trying to be cynical. Money isn’t the only indicator of success; it’s just a useful metric for measuring it, and businesses need money to…
The number one sales and marketing oversight made by MSPs and Cloud service providers is forgetting to include a call-to-action (CTA) in their campaigns. How can your visitors and leads convert if you don’t provide an opportunity to do so? All of your multiple inbound marketing channels: every website, every blog, every landing page, and almost…
I recently chatted with someone who had been in the IT industry for a very long time, and as our conversation moved away from his personal experiences and towards what I do, he made a statement that left my jaw on the floor. “Oh, Cloud’s not really that big. I don’t think I’ll bother with…