ICP vs. Buyer Persona: How They Differ (and Why You Need to Know)
The terms ICP and buyer persona may be used interchangeably, but they’re not the same thing. Is confusing them reducing the efficacy of your campaigns?
buyer journey
What Is Sales Enablement? (And How to Make It Work In 2024)
What is sales enablement? Does it even work anymore? Discover how marketing teams can support sales teams facing fresh challenges in 2024.
Don’t Know How to Create an Effective Digital Customer Journey? Start Here.
Digital customer journey mapping lets you combine the power of multiple marketing tools and strategies to attract, engage, and convert customers.
How to Create a Buyer Persona that Will Always Work for You
In this post, we’ll go over a quick refresher of what buyer personas are and why they matter before diving into how to create a buyer persona and, just as importantly, update one.
