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ideal customer profile

ICP vs. Buyer Persona: How They Differ (and Why You Need to Know)

February 17, 2025May 24, 2024 by Dean Ara

The terms ICP and buyer persona may be used interchangeably, but they’re not the same thing. Is confusing them reducing the efficacy of your campaigns?

Categories Blog, Sales Enablement Tags buyer journey, buyer persona, icp, ideal customer profile

What Is an ICP in Sales? (Good Marketing Isn’t A Buffet)

February 17, 2025April 22, 2024 by Dean Ara

What is an ICP for sales and marketing? It’s a term that’s misunderstood — and misused — a lot. Not sure you’re using it right? Join us for a refresher.

Categories Blog, Sales Enablement Tags icp, ideal customer profile, sales enablement maturity

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At TPM, we speak the language of the technology buyer. We live and breathe tech to help Cloud, IoT, and SaaS companies reach new audiences with messaging that ensures they stand out in a crowded marketplace.
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On the Blog
Know Your Market (With or Without a Market Research Agency)
May 5, 2025
AI and Sustainable Marketing: The Perfect Match or Complete Opposites?
March 3, 2025
AI Marketing Problems: 7 Big Assumptions That Can Lead You Astray
February 17, 2025
7 Reasons You Need a Killer B2B Video Marketing Strategy (and How to Build One)
February 3, 2025
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