AI and Sustainable Marketing: The Perfect Match or Complete Opposites?
Where does AI fit into sustainable marketing strategies? Does it improve or hurt corporate responsibility — or make no difference at all? Explore the arguments.
Irene Schouwenaar
AI Marketing Problems: 7 Big Assumptions That Can Lead You Astray
The cracks are starting to show. AI marketing problems are very real, and making the wrong assumptions about AI can spell serious trouble for your team.
AI in Marketing 2025: Trends of the Past, Present, and Future
Join the TPM team as we examine what our research has revealed about AI in marketing trends and explore what AI marketing tools 2025 will bring.
Should Your Brand Take a Stand? How to Mix Politics and Marketing
What does the current state of political upheaval mean for your marketing efforts? Discover the right (and wrong) ways to combine politics and marketing.
Does SEO Matter Anymore? When Google Keeps Changing the Rules?
The latest Google leak has revived the debate: is SEO dead? As much as I wish it were, that’s just not the case. Here’s why SEO is still relevant.
Bigger Isn’t Better: How to Create an Effective Email Marketing List
Learn how to build, manage, and optimize your email marketing list for better lead generation. Discover proven strategies and tactics.
What You Need to Know to Make Your Lead-Gen Emails Land
Lead-generation emails are still a powerful tool — but too many brands don’t see the ROI on email they should. Turbo-charge your lead-gen email game now.
Can You Use AI to Write Blogs? It’s Not As Easy As You Think
See the intricacies of using AI for blog copywriting. Dive into a compelling experiment revealing AI’s strengths, limitations, and insights for content creation.
Pros and Cons of AI in Marketing: What 6 Months of Testing Have Taught Us
TPM has spent the last 6 months exploring the pros and cons of AI in marketing. Here are a few of the things we’ve learned so far.
How Worried Should Marketers Be About the Rise in AI Lawsuits?
Dive into the legal landscape of AI in marketing. Explore challenges, potential lawsuits, and navigating the future of AI integration in marketing strategies.
