Know Your Market (With or Without a Market Research Agency)
This simple market research process will ensure all your company’s marketing and sales efforts effectively target and engage the buyers you want to reach.
Blog
AI and Sustainable Marketing: The Perfect Match or Complete Opposites?
Where does AI fit into sustainable marketing strategies? Does it improve or hurt corporate responsibility — or make no difference at all? Explore the arguments.
AI Marketing Problems: 7 Big Assumptions That Can Lead You Astray
The cracks are starting to show. AI marketing problems are very real, and making the wrong assumptions about AI can spell serious trouble for your team.
7 Reasons You Need a Killer B2B Video Marketing Strategy (and How to Build One)
Video campaigns aren’t just for B2C business — discover why you need a B2B video marketing strategy and how to build one that delivers results.
Unlock the Potential of Value-Based Bidding in Google Ads
A value-based bidding strategy can help you maximize the ROI of your Google ad spend. Learn how it works and if it’s right for your organization.
Are You Missing Out on the Benefits of Multi-Channel Marketing?
The benefits of multi-channel marketing are often overlooked in the B2B world. But skipping this strategy could be costing you — here’s what you need to know.
AI in Marketing 2025: Trends of the Past, Present, and Future
Join the TPM team as we examine what our research has revealed about AI in marketing trends and explore what AI marketing tools 2025 will bring.
TPM Earns Top Marketing Agency Honors from Clutch and The Manifest
Struggling with the modern buyer journey, where leads don’t want to bother with sales and marketing content? Product-led growth could be the solution.
The Best B2B Sales Methodologies for 2025 (and How to Optimize Sales Performance)
Boosting sales is top of mind for most organizations. Let’s explore how sales enablement can support the most popular B2B sales methodologies in 2024.
The Value of Micro-Moments: Being There When Buyers Want To Connect
Today’s buyers want immediate answers. A micro-moments marketing strategy ensures you’re there to meet customers, where and when they look for answers.
