The Customer Promise (Forget FOMO. You Need to Fight FOMU.)
A clear, memorable customer promise is vital to boosting B2B conversions. Don’t overlook the people who aren’t clicking on your paid ads.
Blog
ICP vs. Buyer Persona: How They Differ (and Why You Need to Know)
The terms ICP and buyer persona may be used interchangeably, but they’re not the same thing. Is confusing them reducing the efficacy of your campaigns?
Following Your North Star: Ensuring Team Alignment for Ecosystem-Led Growth
Ecosytem-led growth is a powerful way to drive innovation and profit, but a lack of team alignment can be fatal to ELG strategies.
What Is an ICP in Sales? (Good Marketing Isn’t A Buffet)
What is an ICP for sales and marketing? It’s a term that’s misunderstood — and misused — a lot. Not sure you’re using it right? Join us for a refresher.
Everything You Need to Know About Ecosystem-Led Growth
Ecosystem-led growth is a hot topic these days — but is it really that different from the proven practice of partner marketing? The answer may surprise you.
How to Build a Sales Enablement Framework
How do you build a sales enablement framework that consistently delivers results? Discover the people, processes, and technology that play a vital role.
What Is Sales Enablement? (And How to Make It Work In 2024)
What is sales enablement? Does it even work anymore? Discover how marketing teams can support sales teams facing fresh challenges in 2024.
6 Affordable Ways to Use AI for Lead Generation
AI tools can’t run your demand-gen campaigns solo, but they can reduce your workload. Here are 6 affordable ways marketers can use AI for lead generation.
Bigger Isn’t Better: How to Create an Effective Email Marketing List
Learn how to build, manage, and optimize your email marketing list for better lead generation. Discover proven strategies and tactics.
What You Need to Know to Make Your Lead-Gen Emails Land
Lead-generation emails are still a powerful tool — but too many brands don’t see the ROI on email they should. Turbo-charge your lead-gen email game now.
